Apply to wet or dry hair. Depending on hair's length & texture, apply a moderate amount throughout hair from roots to ends (using more for thicker or longer hair). Evenly distribute by raking through hair with fingers. Style as desired. For tighter, scrunchy curls or coils, blow dry hair on a light setting with a diffuser. For elongated, stretchy, bouncy curls or waves, apply, finger-styling into place and either blow dry on a light setting, or air dry.