Color and Shine: This high-pigment, high-care permanent non-drip color for African-American hair features Color and Shine boosters and up to 100 percent gray coverage in an anti-drying creme gel with hydrating olive oil.

Go Intense For Fast, Vibrant Results: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.

Vibrant and Conditioning Hair Color: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.

Unique Looks: We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.

Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.